Content
Technical content, SEO, content strategy, and systems.
23 posts
How I Used Dripify to Book 16 Podcast Guests in a Month: A LinkedIn Outreach Case Study
How I used Dripify, a LinkedIn automation tool, to go from one podcast guest a month to sixteen in thirty days: the outreach structure, the results, and what I would do differently.
14 Jul 2026
I Built an AI Workflow on AirOps to Fix Asele's Invisible Content Problem, Here's Exactly How It Works
What happens when your content is good but invisible to AI? I built an automated workflow using AirOps to diagnose why Asele’s pages weren’t being cited, fix structural issues, and track improvements over time. This is exactly how it works.
19 Mar 2026
So you just became a content marketer. Now you have to report numbers
New to reporting and not sure what to track. Start with your company goals, then pick traffic, engagement, SEO, and conversion metrics that fit. Simple explanations, real tools, and helpful links.
28 Oct 2025
AIO is here: how AI overviews are rewriting the rules of marketing (and what to do about it)
AI Overviews now appear in 13% of Google searches. Learn how to optimize for AI search, get cited by ChatGPT and Claude, and future-proof your marketing strategy with actionable AIO tactics.
3 Oct 2025
LinkedIn Ghostwriting + Agentic AI Content Strategy, Floquora Case Study
A two-part project for a fictional RPA company, Floquora. Includes executive LinkedIn ghostwriting and a one-month Agentic AI content strategy, plus a downloadable resource.
3 Oct 2025
n8n vs Cassidy AI: Choosing the Right Platform for Content Automation
Compare n8n and Cassidy AI for content automation. Learn costs, use cases, setup needs, and which platform fits your team best.
3 Oct 2025
A Beginner's Guide to Writing Landing Pages, Ad Creative, and Funnels That Convert 15x Faster (2025 Guide)
Discover strategies to skyrocket your landing page conversions. Learn psychology-backed copywriting frameworks, ad creative tips, and funnel strategies that actually work.
3 Oct 2025
Best Content Creation Tools for 2023
Hey there! If you’re anything like me, diving into content creation can feel like stepping into a vast ocean without a compass. But guess what? You don’t have to navigate it alone. Over the years, I’ve discovered some amazing best content tools that make the whole process smoother, more fun, and way more productive. Whether you’re crafting blog posts, designing visuals, or managing your social media, having the right tools can be a total game-changer.So, let’s chat about some of my favorite pick
1 Oct 2025
Keeping Content Strategy Simple with the 3x5 Framework
Content strategy doesn’t need to be overwhelming. I share how Lee Densmer’s 3x5 Framework keeps things simple and how I’ve applied it to Asele’s women’s health content.
21 Sept 2025
A Simple Checklist for Founders Starting Their First Podcast
A simple checklist for founders starting their first podcast. From picking a title and creating cover art to choosing tools, hosting, and promoting, here’s everything you need to launch without overcomplicating it.
15 Sept 2025
What Are AI Agents in Content Marketing?
Curious about AI agents in content marketing? This post explains what they are, how they work, and how marketers are using them to automate tasks like research, writing, and repurposing.
2 Aug 2025
How to Build a Strong LinkedIn Presence: A Simple Guide for Professionals and Founders
Learn how to build a professional LinkedIn presence that helps you connect with the right people, share your expertise, and grow your visibility without spending all day online.
25 Jul 2025
How Content Marketers Can Nail LLM Optimization in 2025
Learn how to optimize your content for AI-driven search in 2025. This guide covers LLM optimization, zero-click strategies, evolving SEO tactics, and tools to boost brand visibility in the AI era.
7 Jul 2025
9 Tips on Optimizing Your LinkedIn Profile
Struggling to get noticed on LinkedIn? These 9 practical tips will help you improve your headline, About section, and profile strategy so recruiters actually find you.
3 Jul 2025
10 Essential Documents Every Content Marketer Should Have
Discover 10 essential documents every content marketer needs to stay organized, simplify strategy, and track success.
23 Feb 2025
Why You Should Document Your Writing Process as a Technical Content Writer
As writers, we often focus on crafting the final piece, whether it’s an article, blog post, or white paper. But the journey to that polished work is full of valuable insights.Documenting your process, whether it’s creating a content calendar, experimenting with tools, onboarding new team members, or drafting a distribution plan, can be transformative.It offers a way to reflect, refine, and share your process transparently, making you a more effective writer and collaborator.When I started docume
27 Dec 2024
How Much SEO Do You Really Need to Know for Technical Content Marketing?
If you’re involved in technical content marketing, you’ve probably asked yourself: “How much do I really need to know about SEO?” It’s a valid question, especially when your focus is on creating highly specialized content for a discerning audience. While SEO might seem like a marketing buzzword, it plays a critical role in ensuring your technical content reaches the right people.This post will help you understand how much SEO knowledge you need to maximize your content’s impact without getting l
11 Sept 2024
Do I Need Pillar Pages and Why? A Practical Guide for Content Marketers
If you’ve been knee-deep in content strategy lately, you’ve probably heard the term “pillar pages” tossed around quite a bit. And while it sounds like another buzzword, there’s more to it than meets the eye.But what exactly is a pillar page? And, more importantly, do you actually need one?In this post, we’ll break down what a pillar page is, why it matters, and how it can elevate your content marketing game.I’ll also share some tips on creating a killer pillar page and answer a few frequently as
8 Sept 2024
How to Build Your Technical Writing Portfolio as a Beginner
Building a portfolio as a beginner in technical writing can feel like a daunting task, especially if you’re just starting out and don’t have much to showcase. However, a well-crafted portfolio is essential for proving your skills, demonstrating your ability to create clear, concise documentation, and landing your first job or freelance gig in this field.In this post, we’ll walk you through practical steps to help you build a portfolio from scratch, even if you don’t have professional experience
4 Sept 2024
How to Measure ROI in Technical Content Marketing
Measuring the return on investment (ROI) in technical content marketing can be challenging due to its often long and complex sales cycles. Technical content typically involves nurturing and educating potential customers over time. However, understanding how to gauge ROI accurately is crucial for justifying your efforts, refining your strategy, and driving business growth.In this blog post, we’ll explore key methods for measuring ROI in technical content marketing, including essential metrics, to
1 Sept 2024
Never Written a B2B Case Study Before? Here’s How.
Creating your first B2B tech case study is a rewarding endeavor that can significantly enhance your marketing efforts. Case studies are powerful tools that allow you to demonstrate the effectiveness of your solutions through real-world examples. This guide will walk you through each step in detail, ensuring that your case study not only tells a compelling story but also delivers tangible value to your readers.I created the first version of my in-depth guide to creating a case study, especially i
28 Aug 2024
Building a Personal Brand as a Technical Writer (for Early-Career and Freelance Writers)
Building a personal brand can feel like a buzzword, but it can be a game changer for a technical writer. Whether you’re just starting out or working as a freelancer, having a personal brand is like having your own professional North Star. It helps you stand out, attract the right opportunities, and make a name for yourself in a field that can sometimes feel crowded.But how do you actually go about building this brand? In this post, I’ll walk you through some practical strategies that you can sta
26 Aug 2024
A Day in My Life as a Technical Content Writer at a Data Science Company
A self-interview on daily life as an Internal Journalist at Appsilon, covering morning routines, writing workflow, tools, and continuous learning.
10 Aug 2024