Want to grow your presence on LinkedIn? Here's how to do it the right way.
- Gigi Kenneth
- 6 days ago
- 3 min read
If you're a founder, technical lead, or professional looking to build credibility online, LinkedIn is still one of the best places to start.
The key is to show up consistently with a plan that doesn’t rely on posting every day or chasing viral trends.
This guide walks you through a simple framework for building a LinkedIn presence that supports your career or business goals, step by step.
Why does building a LinkedIn presence matter?
You increase visibility for your work, ideas, or company.
You attract the right opportunities: clients, collaborators, speaking invites.
You stay top of mind in your industry or niche.
Most importantly, it’s a space you control. You don’t need an audience of thousands to get results. You need the right people paying attention.
Step 1: Know who you're talking to
Before you start posting or connecting, define your audience.
Ask yourself:
Who do I want to connect with?
What industries do they work in?
What roles do they hold?
Where are they located?
For example, your ideal network could include:
Industries: Healthcare, SaaS, Finance, Education
Roles: Product Managers, CTOs, Founders, Ops Leaders
Locations: US, UK, Poland, Canada
Write this down and use it to guide your connection requests and post topics.
Step 2: Connect with intention
Start growing your network with short, professional connection messages. Avoid pitching or long introductions.
Examples:
Hi [First Name], I work in healthtech and often write about AI and automation. Thought it’d be great to connect.
Hi [First Name], I’m exploring similar topics in operations and product strategy—would love to stay in touch here.
Aim to send 5–10 quality connection requests a week.
Step 3: Share helpful, relevant content
You don’t need to post every day. Two to three times a month is enough when your content is relevant.
Here’s a basic posting plan:
Introduce a key idea
Example: Explain a concept in plain language (e.g. “What is agentic AI and how is it used in operations?”)
Share a short lesson or experience
Example: We tried a new process for async work. Here’s what worked and what didn’t.
Offer something useful
Example: Link to a checklist, blog post, event, or tool that others in your field will find valuable.
Pro tip: End your posts with a simple question or line like, “Curious to hear if others have tried this,” to invite responses. If you're shy like me, you can skip this and ask your readers to check out the link in the comments as your CTA.
Step 4: Stay active with low-effort engagement
Even if you're not posting weekly, you can stay visible by engaging with others.
Try this:
Leave thoughtful comments on relevant posts (2–3 a week)
React to updates from your network
Reshare a company post with your own short caption
This builds recognition without needing a full content schedule.
Step 5: Track what works
Every few weeks, check which posts or interactions led to more:
Profile views
Connection requests
Replies or DMs
Website clicks
LinkedIn analytics and tools like Shield or Taplio can help, but even a simple Google Sheet works if you track consistently.
FAQs
What should I write about on LinkedIn if I’m not a content creator?
Write about your work, ideas, experiments, lessons, or tools you’ve found useful. You don’t need polished thought pieces - short, clear posts are enough.
How often should I post on LinkedIn?
Start with once a week or every other week. Focus on quality and consistency over frequency.
What’s the best way to grow my network?
Send personalized, non-pitchy connection requests to people in your field. Prioritize quality over numbers.
What if no one engages with my posts?
It’s normal at first. Keep posting, stay consistent, and focus on connecting with the right people, not chasing likes.
Final takeaways
Start with a clear audience and purpose
Share content that reflects your expertise and values
Stay visible with light-touch engagement
Track what’s working and adjust over time
You don’t need to be a LinkedIn expert to grow a strong presence. You just need to show up consistently and speak clearly to the people you want to reach.
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