Building Thought Leadership in Agentic AI: LinkedIn Ghostwriting + Content Strategy Case Study

Gigi Kenneth
Oct 3
3 min read

A while ago, I was given a recruitment assignment that asked me to demonstrate two key skills:

Technical ghostwriting for LinkedIn
A one-month content strategy around Agentic AI

While the recruitment process didn’t move forward, the assignment itself reflected real approaches I use when working with technical companies. Rather than let the work sit in a folder, I’ve repurposed it here under a fictional brand name, Floquora, with a fictional executive, Lucen Marvik.

Part one: LinkedIn technical ghostwriting

The first task was to ghostwrite a LinkedIn post for Lucen Marvik, Floquora’s executive leading automation projects.

Why this matters:

Company pages aren’t dead, but they work more like a digital landing page.

For actual content distribution that resonates, it’s the individuals inside the company who drive reach and authority. Developers, project managers, and executives can all serve as advocates, and that’s where technical ghostwriting becomes essential.

Ghostwriting in this context isn’t about writing bland “thought leadership.” It’s about capturing the deep, practical insights from people at the front seat of the company and translating them into content that educates, provokes thought, and builds credibility.

It bridges the gap between what marketing knows how to package and what leadership actually sees happening on the ground.

The Challenge for Floquora

Make Agentic AI understandable for a professional audience
Keep the tone conversational, not overly technical
Spark engagement while positioning Floquora as forward-thinking

The Approach

I created a post that explained how Agentic AI differs from traditional RPA, using a healthcare case where intelligent agents improved claims processing. The post ended with an open question to invite comments and discussion.

To ensure distribution, I suggested using tools like Dripify for network growth, helping Lucen’s content reach automation leads, CTOs, and operations executives, the exact audience Floquora wanted to engage.

This approach showed how ghostwriting builds both authority and visibility.

Part two: A one-month agentic AI content sprint

The second part of the assignment expanded into a full content strategy. The idea was to help Floquora build momentum quickly while laying a foundation for long-term growth.

The Strategy

Content Creation

4 blog posts, covering:
- Agentic AI in Plain English (foundational explainer)
- Agentic AI in Healthcare: 3 Use Cases You Should Know
- Custom Code, RPA, or Agentic AI? How to Choose What Works
- How to Pilot Agentic AI Without Wasting Time or Budget
1 gated lead magnet: Agentic AI Readiness Scorecard
Supporting assets: LinkedIn carousels, infographics, short video clips, and a newsletter snippet

SEO & Engagement

Anchor keyword: agentic AI in healthcare
Long-tail support: what is agentic AI, agentic systems, AI pilot governance
Distribution across LinkedIn, Slack groups, and newsletters

Lead Generation Funnel

Traffic: blogs, carousels, LinkedIn posts
Capture: gated checklist download via opt-in form
Nurture: three-part email sequence
Conversion: a discovery call with the CTA — “Let’s build your first intelligent agent together.”

The outcomes Floquora could expect

By the end of the sprint, the campaign was projected to achieve:

📈 15% increase in blog traffic
👥 10–20 qualified leads
📥 15–30 downloads of the lead magnet
🔗 2+ new backlinks for SEO authority

Why these two tasks matter together

The ghostwriting exercise (Task One) and the sprint strategy (Task Two) weren’t just separate items, they represented two sides of the same coin:

Ghostwriting builds visibility and credibility by putting real voices (like Lucen’s) into the spotlight.
Strategy turns visibility into action, guiding audiences toward discovery calls, downloads, and engagement.

Together, they show how thought leadership fuels distribution, and how distribution ties into measurable results.