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So you just became a content marketer. Now you have to report numbers
New to reporting and not sure what to track. Start with your company goals, then pick traffic, engagement, SEO, and conversion metrics that fit. Simple explanations, real tools, and helpful links.
Gigi Kenneth
Oct 284 min read


Marketing Automation Platforms: n8n vs Cassidy AI for Content Creation
Compare n8n and Cassidy AI for content automation. Learn costs, use cases, setup needs, and which platform fits your team best.
Gigi Kenneth
Oct 34 min read


AIO is here: how AI overviews are rewriting the rules of marketing (and what to do about it)
AI Overviews now appear in 13% of Google searches. Learn how to optimize for AI search, get cited by ChatGPT and Claude, and future-proof your marketing strategy with actionable AIO tactics.
Gigi Kenneth
Oct 311 min read


A Beginner's Guide to Writing Landing Pages, Ad Creative, and Funnels That Convert 15x Faster (2025 Guide)
Discover strategies to skyrocket your landing page conversions. Learn psychology-backed copywriting frameworks, ad creative tips, and funnel strategies that actually work.
Gigi Kenneth
Oct 38 min read


Building Thought Leadership in Agentic AI: LinkedIn Ghostwriting + Content Strategy Case Study
A two-part project for a fictional RPA company, Floquora. Includes executive LinkedIn ghostwriting and a one-month Agentic AI content strategy, plus a downloadable resource.
Gigi Kenneth
Oct 33 min read


Lessons in Self & Personal Leadership for Founders
Key lessons from a Self & Personal Leadership webinar for founders, covering values, culture, personal brand, and how self-awareness shapes business growth.
Gigi Kenneth
Oct 33 min read


The Founder’s Survival Guide to Fancy Acronyms and Buzzwords
A funny yet clear guide to startup acronyms and money talk. From CAC and LTV to SAFEs, burn rate, pitch decks, and vanity metrics, here is the simple version founders actually use.
Gigi Kenneth
Oct 27 min read


Discover Top Tools for Content Creation
Hey there! If you’re anything like me, diving into content creation can feel like stepping into a vast ocean without a compass. But guess...
Kleo
Oct 14 min read


Keeping Content Strategy Simple with the 3x5 Framework
Content strategy doesn’t need to be overwhelming. I share how Lee Densmer’s 3x5 Framework keeps things simple and how I’ve applied it to Asele’s women’s health content.
Gigi Kenneth
Sep 213 min read


Why Startups Don’t Need AI Agents (Yet)
AI agents are powerful, but for early-stage startups they can be expensive and unnecessary. Learn why custom GPTs, prompt libraries, and scheduled scrapes in ChatGPT are often enough and when agents actually make sense.
Gigi Kenneth
Sep 184 min read


A Simple Checklist for Founders Starting Their First Podcast
A simple checklist for founders starting their first podcast. From picking a title and creating cover art to choosing tools, hosting, and promoting, here’s everything you need to launch without overcomplicating it.
Gigi Kenneth
Sep 153 min read


The Weekly Tech Pulse: July 28- Aug 3, 2025
Nintendo Switch 2 hits 6M sales, Figma's 250% IPO pop, $1.2B AI funding surge, plus major Tea app breach & Chrome zero-day. Your essential weekly tech briefing for July 27-Aug 3, 2025.
Gigi Kenneth
Aug 39 min read


What Are AI Agents in Content Marketing?
Curious about AI agents in content marketing? This post explains what they are, how they work, and how marketers are using them to automate tasks like research, writing, and repurposing.
Gigi Kenneth
Aug 24 min read


The Weekly Tech Pulse: July 21-27, 2025
Mandatory workplace AI adoption starts, cybersecurity disasters expose infrastructure gaps, startup funding shifts to vertical solutions.
Gigi Kenneth
Jul 2711 min read


Want to grow your presence on LinkedIn? Here's how to do it the right way.
Learn how to build a professional LinkedIn presence that helps you connect with the right people, share your expertise, and grow your visibility without spending all day online.
Gigi Kenneth
Jul 253 min read


The Weekly Tech Pulse: July 13-20, 2025
OpenAI, Google, and Anthropic launch AI safety research, DoD awards $200M in AI contracts, Google unveils 30+ AI tools, femtech funding hits $1.3B, and Astronomer CEO resigns after viral Coldplay concert scandal.
Gigi Kenneth
Jul 2112 min read


The Weekly Tech Pulse: July 7-12, 2025
Grok's antisemitic crisis, $4.6B funding rounds, Meta indexing update, security vulnerabilities. Must-read for tech leaders.
Gigi Kenneth
Jul 137 min read


How Content Marketers Can Nail LLM Optimization in 2025
Learn how to optimize your content for AI-driven search in 2025. This guide covers LLM optimization, zero-click strategies, evolving SEO tactics, and tools to boost brand visibility in the AI era.
Gigi Kenneth
Jul 711 min read


The Weekly Tech Pulse: July 1-6, 2025
$52B in AI funding, Meta's $100M bonuses, DeepMind's AlphaGenome, and major femtech breakthroughs – here’s what shaped tech July 1–6, 2025.
Gigi Kenneth
Jul 67 min read


Nigerian Tech Funding Failures: $79M Lost in Recent Shutdowns
$79M lost as Nigerian startups shut down across fintech, edtech, and healthtech. What went wrong and what’s next for the tech ecosystem?
Gigi Kenneth
Jul 67 min read


9 Tips on Optimizing Your LinkedIn Profile
Struggling to get noticed on LinkedIn? These 9 practical tips will help you improve your headline, About section, and profile strategy so recruiters actually find you.
Gigi Kenneth
Jul 33 min read


2025 Reading Challenge: March
One memoir that wrecked me, one spicy read that didn’t land, March was a mixed bag in my 2025 reading challenge.
Gigi Kenneth
Apr 222 min read


2025 Reading Challenge: February
Reflecting on Educated and I'm Glad My Mom Died, two gripping memoirs about breaking free and finding your own path.
Gigi Kenneth
Mar 92 min read


Beginner's Guide to Getting Started in Tech
A beginner-friendly guide to getting started in tech with free courses, career paths, and helpful communities
Gigi Kenneth
Feb 285 min read
My Medium Blog Posts
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