Blog
Thoughts on AI, content, product, and whatever I'm learning.
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The technical GEO stack: what your website needs to get cited by AI
Everyone tells you to write FAQs and focus on E-E-A-T. Here's the technical layer underneath that almost no one talks about: a full breakdown of the robots.txt, schema, llms.txt, and infrastructure setup that gets your site cited by ChatGPT, Claude, and Perplexity.
26 Jul 2026
How I rebuilt my website off Wix onto a free stack
The full story of moving my site off Wix: the free stack, migrating years of content, building a brand and design system, the read-aloud player, the Now page, the Favourites section, the accessibility audit, and the DNS cutover that kept my email alive.
25 Jul 2026
How I Used Dripify to Book 16 Podcast Guests in a Month: A LinkedIn Outreach Case Study
How I used Dripify, a LinkedIn automation tool, to go from one podcast guest a month to sixteen in thirty days: the outreach structure, the results, and what I would do differently.
14 Jul 2026
Africa's Billion Consumer Myth: What It Costs Women in Femtech and Healthcare | Gigi Kenneth
Investors and founders keep pitching Africa on population numbers. But a smaller, less glamorous truth sits underneath those slides, and it hits women in healthcare harder than anywhere else.
22 Apr 2026
The Paystack Mafia Has a Fintech Problem
Nigeria's most celebrated startup alumni network is inspiring a generation of founders, but almost all of them are building the same thing. Is the country's fixation on fintech a strength, or a ceiling?
23 Mar 2026
I Built an AI Workflow on AirOps to Fix Asele's Invisible Content Problem, Here's Exactly How It Works
What happens when your content is good but invisible to AI? I built an automated workflow using AirOps to diagnose why Asele’s pages weren’t being cited, fix structural issues, and track improvements over time. This is exactly how it works.
19 Mar 2026
So you just became a content marketer. Now you have to report numbers
New to reporting and not sure what to track. Start with your company goals, then pick traffic, engagement, SEO, and conversion metrics that fit. Simple explanations, real tools, and helpful links.
28 Oct 2025
AIO is here: how AI overviews are rewriting the rules of marketing (and what to do about it)
AI Overviews now appear in 13% of Google searches. Learn how to optimize for AI search, get cited by ChatGPT and Claude, and future-proof your marketing strategy with actionable AIO tactics.
3 Oct 2025
LinkedIn Ghostwriting + Agentic AI Content Strategy, Floquora Case Study
A two-part project for a fictional RPA company, Floquora. Includes executive LinkedIn ghostwriting and a one-month Agentic AI content strategy, plus a downloadable resource.
3 Oct 2025
Lessons in Self & Personal Leadership for Founders
Key lessons from a Self & Personal Leadership webinar for founders, covering values, culture, personal brand, and how self-awareness shapes business growth.
3 Oct 2025