Gigi’s Notebook
October 2026 editionThoughts on AI, content, product, and whatever I'm learning
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The cover storyWhat Worked in GTM in 2026, and What Didn'tTwelve marketing insights from a Growth Meetup panel in Warsaw, from AI search and creator pricing to cold outbound and picking your first customers.In this edition
- 02AI/MLI Attended Poland's First AI Safety Day. Here's What I LearnedI spent Saturday at Warsaw AI Safety Day, the first conference in Poland dedicated to AI safety, mostly in the technical track. Here's what I took away, including my two favourite talks of the day, on biosecurity and robotics.
- 03AI/MLWhat Happens When AI Gets Women's Health WrongAt AI Builders Global Conference 2026 I talked about what happens when a health app answers a question it shouldn't. Here is the longer version: how we decide when AI gets to speak at Asele, what we built, and what our evals caught.
- 04Life SciencesWhat AI Companies Are Quietly Building in the Life SciencesWhile everyone watched the model releases, the AI labs were building verified access programmes, wet labs, domain agents and traces. Here is what they are working on, and what it changes for researchers.
- 05ProductWhat I Learned Preparing Asele for the App Store and Google PlayA founder’s checklist for shipping a health app to the App Store and Google Play: the prep, the gotchas, and the unglamorous bits that quietly block submission.
- 06AI/MLHow my content marketing workflow became fully agentic in a yearA year ago I argued startups did not need AI agents yet. That one word was carrying the whole argument, and it has arrived. My content marketing workflow now runs on agents end to end. Here is what changed.
- 07AI/MLI shipped a whole site with ChatGPT SitesChatGPT Sites can now build and host live web pages. I made one end to end with none of the usual setup in between. The barrier to shipping is gone, so what matters now is what you do with it.
- 08ContentLinkedIn Is Retiring the SSI Score. What Should Replace It?LinkedIn has moved its Social Selling Index behind Sales Navigator and calls it outdated. Here are the first-party metrics social media managers should track instead.
- 09AI/MLAI Marketing Agents Need Audit Trails TooMarketing is handing real decisions to autonomous agents. Regulated industries already know what happens next, and the fix is an audit trail that records why.
- 10ContentWhat AI Search Changes About Technical Content MarketingAI search answers the question before the click, so traffic stops measuring influence. Here is how answer engines actually work, and what to create to get cited by them.
A note from the editor
Hi, I'm Gigi.
AI content marketer, product storyteller, and founder of Asele. I turn technical work into content that moves people to act.
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