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Africa's Billion Consumer Myth and What It Costs Women in Femtech and Healthcare
Investors and founders keep pitching Africa on population numbers. But a smaller, less glamorous truth sits underneath those slides, and it hits women in healthcare harder than anywhere else.
Gigi Kenneth
2 days ago7 min read


The Paystack Mafia Has a Fintech Problem
Nigeria's most celebrated startup alumni network is inspiring a generation of founders — but almost all of them are building the same thing. Is the country's fixation on fintech a strength, or a ceiling?
Gigi Kenneth
Mar 238 min read


I Built an AI Workflow on AirOps to Fix Asele's Invisible Content Problem — Here's Exactly How It Works
What happens when your content is good but invisible to AI? I built an automated workflow using AirOps to diagnose why Asele’s pages weren’t being cited, fix structural issues, and track improvements over time. This is exactly how it works.
Gigi Kenneth
Mar 199 min read


So you just became a content marketer. Now you have to report numbers
New to reporting and not sure what to track. Start with your company goals, then pick traffic, engagement, SEO, and conversion metrics that fit. Simple explanations, real tools, and helpful links.
Gigi Kenneth
Oct 28, 20254 min read


Marketing Automation Platforms: n8n vs Cassidy AI for Content Creation
Compare n8n and Cassidy AI for content automation. Learn costs, use cases, setup needs, and which platform fits your team best.
Gigi Kenneth
Oct 3, 20254 min read


AIO is here: how AI overviews are rewriting the rules of marketing (and what to do about it)
AI Overviews now appear in 13% of Google searches. Learn how to optimize for AI search, get cited by ChatGPT and Claude, and future-proof your marketing strategy with actionable AIO tactics.
Gigi Kenneth
Oct 3, 202511 min read


A Beginner's Guide to Writing Landing Pages, Ad Creative, and Funnels That Convert 15x Faster (2025 Guide)
Discover strategies to skyrocket your landing page conversions. Learn psychology-backed copywriting frameworks, ad creative tips, and funnel strategies that actually work.
Gigi Kenneth
Oct 3, 20258 min read


Building Thought Leadership in Agentic AI: LinkedIn Ghostwriting + Content Strategy Case Study
A two-part project for a fictional RPA company, Floquora. Includes executive LinkedIn ghostwriting and a one-month Agentic AI content strategy, plus a downloadable resource.
Gigi Kenneth
Oct 3, 20253 min read


Lessons in Self & Personal Leadership for Founders
Key lessons from a Self & Personal Leadership webinar for founders, covering values, culture, personal brand, and how self-awareness shapes business growth.
Gigi Kenneth
Oct 3, 20253 min read
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