Case studies
Writeups of real work, from brief to outcome.
Asele, founder
Building Asele: brand, product, and community for women’s health
Founder of Asele, an AI-powered women’s health platform for African women. I lead brand, design, product, and content, build the frontend alongside our CTO, and run the community and the Blush and Bloom podcast.
Jumping Rivers
Leading marketing for a data science consultancy
As Marketing Lead at Jumping Rivers, a UK data science consultancy, I run content, SEO, events, and campaigns that turn deep R and Python expertise into registrations, pipeline, and partnerships.
Appsilon
Turning deep technical work into content decision-makers trust
As Content Marketing Manager and internal journalist at Appsilon, an R/Shiny software company in life sciences, I built the content engine that turned deep data science and engineering into clear, credible stories, and grew pipeline while doing it.