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Thoughts on AI, content, product, and whatever I'm learning.
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How Much SEO Do You Really Need to Know for Technical Content Marketing?
If you’re involved in technical content marketing, you’ve probably asked yourself: “How much do I really need to know about SEO?” It’s a valid question, especially when your focus is on creating highly specialized content for a discerning audience. While SEO might seem like a marketing buzzword, it plays a critical role in ensuring your technical content reaches the right people.This post will help you understand how much SEO knowledge you need to maximize your content’s impact without getting l
11 Sept 2024
Do I Need Pillar Pages and Why? A Practical Guide for Content Marketers
Pillar pages sound like another content buzzword, but there is more to them than that. Here is what a pillar page is, why it matters, and how to decide if you need one.
8 Sept 2024
How to Build Your Technical Writing Portfolio as a Beginner
Building a portfolio as a beginner in technical writing can feel like a daunting task, especially if you’re just starting out and don’t have much to showcase. However, a well-crafted portfolio is essential for proving your skills, demonstrating your ability to create clear, concise documentation, and landing your first job or freelance gig in this field.In this post, we’ll walk you through practical steps to help you build a portfolio from scratch, even if you don’t have professional experience
4 Sept 2024
How to Measure ROI in Technical Content Marketing
Measuring the return on investment (ROI) in technical content marketing can be challenging due to its often long and complex sales cycles. Technical content typically involves nurturing and educating potential customers over time. However, understanding how to gauge ROI accurately is crucial for justifying your efforts, refining your strategy, and driving business growth.In this blog post, we’ll explore key methods for measuring ROI in technical content marketing, including essential metrics, to
1 Sept 2024
Never Written a B2B Case Study Before? Here’s How.
Creating your first B2B tech case study is a rewarding endeavor that can significantly enhance your marketing efforts. Case studies are powerful tools that allow you to demonstrate the effectiveness of your solutions through real-world examples. This guide will walk you through each step in detail, ensuring that your case study not only tells a compelling story but also delivers tangible value to your readers.I created the first version of my in-depth guide to creating a case study, especially i
28 Aug 2024
Building a Personal Brand as a Technical Writer (for Early-Career and Freelance Writers)
Building a personal brand can feel like a buzzword, but it can be a game changer for a technical writer. Whether you’re just starting out or working as a freelancer, having a personal brand is like having your own professional North Star. It helps you stand out, attract the right opportunities, and make a name for yourself in a field that can sometimes feel crowded.But how do you actually go about building this brand? In this post, I’ll walk you through some practical strategies that you can sta
26 Aug 2024
A Day in My Life as a Technical Content Writer at a Data Science Company
A self-interview on daily life as an Internal Journalist at Appsilon, covering morning routines, writing workflow, tools, and continuous learning.
10 Aug 2024
5 Productivity Tools I Absolutely Love in 2024
Five favorite productivity tools for 2024, from the Groove coworking community to ChatGPT, Claude, digital planners, Google Calendar, and Finch.
21 Jul 2024
A Simplified Guide to AI Governance in Africa
An accessible overview of how African countries govern AI through policies and regulations, with key players, core issues, and a Rwanda case study.
21 Jul 2024
Building a Simple Web Server in Go
A beginner-friendly Go tutorial that builds a small web server handling HTTP requests and returning JSON, with greet and penguin endpoints.
1 Jul 2024