Gigi’s Notebook
October 2026 editionThoughts on AI, content, product, and whatever I'm learning
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- 21ContentSo you just became a content marketer. Now you have to report numbersNew to reporting and not sure what to track. Start with your company goals, then pick traffic, engagement, SEO, and conversion metrics that fit. Simple explanations, real tools, and helpful links.

- 22ContentAIO is here: how AI overviews are rewriting the rules of marketing (and what to do about it)AI Overviews now appear in 13% of Google searches. Learn how to optimize for AI search, get cited by ChatGPT and Claude, and future-proof your marketing strategy with actionable AIO tactics.

- 23ContentLinkedIn Ghostwriting + Agentic AI Content Strategy, Floquora Case StudyA two-part project for a fictional RPA company, Floquora. Includes executive LinkedIn ghostwriting and a one-month Agentic AI content strategy, plus a downloadable resource.

- 24BusinessLessons in Self & Personal Leadership for FoundersKey lessons from a Self & Personal Leadership webinar for founders, covering values, culture, personal brand, and how self-awareness shapes business growth.

- 25Contentn8n vs Cassidy AI: Choosing the Right Platform for Content AutomationCompare n8n and Cassidy AI for content automation. Learn costs, use cases, setup needs, and which platform fits your team best.

- 26ContentA Beginner's Guide to Writing Landing Pages, Ad Creative, and Funnels That Convert 15x Faster (2025 Guide)Discover strategies to skyrocket your landing page conversions. Learn psychology-backed copywriting frameworks, ad creative tips, and funnel strategies that actually work.

- 27BusinessThe Founder’s Survival Guide to Fancy Acronyms and BuzzwordsA funny yet clear guide to startup acronyms and money talk. From CAC and LTV to SAFEs, burn rate, pitch decks, and vanity metrics, here is the simple version founders actually use.

- 28ContentBest Content Creation Tools for 2023Hey there! If you’re anything like me, diving into content creation can feel like stepping into a vast ocean without a compass. But guess what? You don’t have to navigate it alone. Over the years, I’ve discovered some amazing best content tools that make the whole process smoother, more fun, and way more productive. Whether you’re crafting blog posts, designing visuals, or managing your social media, having the right tools can be a total game-changer.So, let’s chat about some of my favorite pick

- 29ContentKeeping Content Strategy Simple with the 3x5 FrameworkContent strategy doesn’t need to be overwhelming. I share how Lee Densmer’s 3x5 Framework keeps things simple and how I’ve applied it to Asele’s women’s health content.

- 30AI/MLWhy Startups Don’t Need AI Agents (Yet)AI agents are powerful, but for early-stage startups they can be expensive and unnecessary. Learn why custom GPTs, prompt libraries, and scheduled scrapes in ChatGPT are often enough and when agents actually make sense.

A note from the editor
Hi, I'm Gigi.
AI content marketer, product storyteller, and founder of Asele. I turn technical work into content that moves people to act.
More about me ↗