Leading marketing for a data science consultancy
As Marketing Lead at Jumping Rivers, a UK data science consultancy, I run content, SEO, events, and campaigns that turn deep R and Python expertise into registrations, pipeline, and partnerships.
Jumping Rivers delivers R and Python training and data science consulting for technical and commercial teams. As Marketing Lead I own the calendar across content, SEO, email, events, and partnerships, with a focus on lead generation and commercial growth.
Practitioners who spot a shortcut instantly
Data scientists and engineers do not forgive hand-wavy content. Everything had to be technically correct and genuinely useful, and it had to reach both practitioners and the people who hire them.
Campaigns and conferences that convert
I led marketing for AI in Production 2026, generating 150 registrations, and run the webinar programme that has drawn around 600 registrations. I own the messaging, landing pages, email, and social promotion end to end.
Built to be found by people and AI
I use search and performance data to prioritise commercially relevant content, and built a sitewide schema and JSON-LD strategy covering Organization, Event, Course, and FAQPage markup, validated with Google’s Rich Results Test.
Co-marketing with the ecosystem
I manage partner campaigns with Posit, Databricks, and the Royal Statistical Society, aligning content and events with commercial goals.