Building Asele: brand, product, and community for women’s health
Founder of Asele, an AI-powered women’s health platform for African women. I lead brand, design, product, and content, build the frontend alongside our CTO, and run the community and the Blush and Bloom podcast.
Asele is a cycle-aware, AI-powered women’s health platform for African women that helps them understand their cycles, manage energy, and prioritise preventive care. I started it to close the gap between how women’s health is talked about and how it is actually lived. Asele is backed by the NVIDIA Inception programme and Corti for Startups.
1 / 6Women’s health is underserved and often misunderstood
Too much women’s health guidance is either generic or coldly clinical. Asele started from a simple idea: help women understand their cycles and energy, and make preventive care feel doable.
A warm, honest identity
I shaped Asele’s brand and voice to feel warm and direct, the opposite of cold and clinical, so the product feels like a knowledgeable friend rather than a lecture.
Cycle-aware wellbeing, built around real routines
I lead product and design and build the frontend and UI/UX of the site and web app alongside our CTO. The app pairs cycle and symptom tracking with Amara, an AI health assistant that answers questions in Yoruba, Hausa, Igbo, Swahili, French, and English. A beta program onboarded 100+ early users whose feedback shaped the roadmap.
Built with serious technical support
Asele is a member of the NVIDIA Inception programme and Corti for Startups, giving us access to AI expertise, compute, and a clinical AI foundation. It has also been selected for accelerators including AWEC and WomHub AIP 2025.
Blush and Bloom, honest talks on women’s health
Through the Blush and Bloom podcast, I host honest conversations with founders, funders, and healthcare professionals about women’s health, work, and lived experience.
Built with the people it serves
Asele grows through community. Multi-channel campaigns grew a 500+ member community and lifted engagement by 30%, and the website saw a 30% increase in organic traffic in its first three months.
“I started Asele to close the gap between how women’s health is talked about and how it is actually lived.”