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So you just became a content marketer. Now you have to report numbers
New to reporting and not sure what to track. Start with your company goals, then pick traffic, engagement, SEO, and conversion metrics that fit. Simple explanations, real tools, and helpful links.
Gigi Kenneth
Oct 284 min read
A Beginner's Guide to Writing Landing Pages, Ad Creative, and Funnels That Convert 15x Faster (2025 Guide)
Discover strategies to skyrocket your landing page conversions. Learn psychology-backed copywriting frameworks, ad creative tips, and funnel strategies that actually work.
Gigi Kenneth
Oct 38 min read
Building Thought Leadership in Agentic AI: LinkedIn Ghostwriting + Content Strategy Case Study
A two-part project for a fictional RPA company, Floquora. Includes executive LinkedIn ghostwriting and a one-month Agentic AI content strategy, plus a downloadable resource.
Gigi Kenneth
Oct 33 min read
Keeping Content Strategy Simple with the 3x5 Framework
Content strategy doesn’t need to be overwhelming. I share how Lee Densmer’s 3x5 Framework keeps things simple and how I’ve applied it to Asele’s women’s health content.
Gigi Kenneth
Sep 213 min read
Why Startups Don’t Need AI Agents (Yet)
AI agents are powerful, but for early-stage startups they can be expensive and unnecessary. Learn why custom GPTs, prompt libraries, and scheduled scrapes in ChatGPT are often enough and when agents actually make sense.
Gigi Kenneth
Sep 184 min read
Why You Should Document Your Writing Process as a Technical Content Writer
As writers, we often focus on crafting the final piece, whether it’s an article, blog post, or white paper. But the journey to that...
Gigi Kenneth
Dec 28, 20243 min read
GoodNotes 6 vs Notability vs CollaNote vs KiloNotes: Which Note-taking App Should You Pick?
Discover the pros and cons of GoodNotes 6, Notability, CollaNote, and KiloNotes. Find out which digital note-taking app is the best.
Gigi Kenneth
Sep 29, 20244 min read
How Much SEO Do You Really Need to Know for Technical Content Marketing?
If you’re involved in technical content marketing, you’ve probably asked yourself: “How much do I really need to know about SEO?” It’s a...
Gigi Kenneth
Sep 11, 20245 min read
Do I Need Pillar Pages and Why? A Practical Guide for Content Marketers
If you’ve been knee-deep in content strategy lately, you’ve probably heard the term “pillar pages” tossed around quite a bit. And while...
Gigi Kenneth
Sep 8, 20245 min read
How to Build Your Technical Writing Portfolio as a Beginner
Building a portfolio as a beginner in technical writing can feel like a daunting task, especially if you’re just starting out and don’t...
Gigi Kenneth
Sep 4, 20244 min read
How to Measure ROI in Technical Content Marketing
Measuring the return on investment (ROI) in technical content marketin g can be challenging due to its often long and complex sales...
Gigi Kenneth
Sep 1, 20244 min read
Never Written a B2B Case Study Before? Here’s How.
Creating your first B2B tech case study is a rewarding endeavor that can significantly enhance your marketing efforts. Case studies are...
Gigi Kenneth
Aug 28, 20247 min read
Building a Personal Brand as a Technical Writer (for Early-Career and Freelance Writers)
Building a personal brand can feel like a buzzword, but it can be a game changer for a technical writer. Whether you’re just starting out...
Gigi Kenneth
Aug 26, 20245 min read
A Day in My Life as a Technical Content Writer at a Data Science Company
I asked ChatGPT to interview me on a day in my life as a technical content writer ( technically, I’m called an Internal Journalist 😎 )...
Gigi Kenneth
Aug 10, 20248 min read
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