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Blog


So you just became a content marketer. Now you have to report numbers
New to reporting and not sure what to track. Start with your company goals, then pick traffic, engagement, SEO, and conversion metrics that fit. Simple explanations, real tools, and helpful links.
Gigi Kenneth
Oct 284 min read


Marketing Automation Platforms: n8n vs Cassidy AI for Content Creation
Compare n8n and Cassidy AI for content automation. Learn costs, use cases, setup needs, and which platform fits your team best.
Gigi Kenneth
Oct 34 min read


AIO is here: how AI overviews are rewriting the rules of marketing (and what to do about it)
AI Overviews now appear in 13% of Google searches. Learn how to optimize for AI search, get cited by ChatGPT and Claude, and future-proof your marketing strategy with actionable AIO tactics.
Gigi Kenneth
Oct 311 min read


A Beginner's Guide to Writing Landing Pages, Ad Creative, and Funnels That Convert 15x Faster (2025 Guide)
Discover strategies to skyrocket your landing page conversions. Learn psychology-backed copywriting frameworks, ad creative tips, and funnel strategies that actually work.
Gigi Kenneth
Oct 38 min read


Building Thought Leadership in Agentic AI: LinkedIn Ghostwriting + Content Strategy Case Study
A two-part project for a fictional RPA company, Floquora. Includes executive LinkedIn ghostwriting and a one-month Agentic AI content strategy, plus a downloadable resource.
Gigi Kenneth
Oct 33 min read


Keeping Content Strategy Simple with the 3x5 Framework
Content strategy doesn’t need to be overwhelming. I share how Lee Densmer’s 3x5 Framework keeps things simple and how I’ve applied it to Asele’s women’s health content.
Gigi Kenneth
Sep 213 min read


Why Startups Don’t Need AI Agents (Yet)
AI agents are powerful, but for early-stage startups they can be expensive and unnecessary. Learn why custom GPTs, prompt libraries, and scheduled scrapes in ChatGPT are often enough and when agents actually make sense.
Gigi Kenneth
Sep 184 min read


A Simple Checklist for Founders Starting Their First Podcast
A simple checklist for founders starting their first podcast. From picking a title and creating cover art to choosing tools, hosting, and promoting, here’s everything you need to launch without overcomplicating it.
Gigi Kenneth
Sep 153 min read


What Are AI Agents in Content Marketing?
Curious about AI agents in content marketing? This post explains what they are, how they work, and how marketers are using them to automate tasks like research, writing, and repurposing.
Gigi Kenneth
Aug 24 min read


Want to grow your presence on LinkedIn? Here's how to do it the right way.
Learn how to build a professional LinkedIn presence that helps you connect with the right people, share your expertise, and grow your visibility without spending all day online.
Gigi Kenneth
Jul 253 min read


How Content Marketers Can Nail LLM Optimization in 2025
Learn how to optimize your content for AI-driven search in 2025. This guide covers LLM optimization, zero-click strategies, evolving SEO tactics, and tools to boost brand visibility in the AI era.
Gigi Kenneth
Jul 711 min read


10 Essential Documents Every Content Marketer Should Have
Discover 10 essential documents every content marketer needs to stay organized, simplify strategy, and track success.
Gigi Kenneth
Feb 234 min read


Why You Should Document Your Writing Process as a Technical Content Writer
As writers, we often focus on crafting the final piece, whether it’s an article, blog post, or white paper. But the journey to that...
Gigi Kenneth
Dec 28, 20243 min read


How Much SEO Do You Really Need to Know for Technical Content Marketing?
If you’re involved in technical content marketing, you’ve probably asked yourself: “How much do I really need to know about SEO?” It’s a...
Gigi Kenneth
Sep 11, 20245 min read


Do I Need Pillar Pages and Why? A Practical Guide for Content Marketers
If you’ve been knee-deep in content strategy lately, you’ve probably heard the term “pillar pages” tossed around quite a bit. And while...
Gigi Kenneth
Sep 8, 20245 min read


How to Build Your Technical Writing Portfolio as a Beginner
Building a portfolio as a beginner in technical writing can feel like a daunting task, especially if you’re just starting out and don’t...
Gigi Kenneth
Sep 4, 20244 min read


How to Measure ROI in Technical Content Marketing
Measuring the return on investment (ROI) in technical content marketin g can be challenging due to its often long and complex sales...
Gigi Kenneth
Sep 1, 20244 min read


Never Written a B2B Case Study Before? Here’s How.
Creating your first B2B tech case study is a rewarding endeavor that can significantly enhance your marketing efforts. Case studies are...
Gigi Kenneth
Aug 28, 20247 min read


Building a Personal Brand as a Technical Writer (for Early-Career and Freelance Writers)
Building a personal brand can feel like a buzzword, but it can be a game changer for a technical writer. Whether you’re just starting out...
Gigi Kenneth
Aug 26, 20245 min read


A Day in My Life as a Technical Content Writer at a Data Science Company
I asked ChatGPT to interview me on a day in my life as a technical content writer ( technically, I’m called an Internal Journalist 😎 )...
Gigi Kenneth
Aug 10, 20248 min read
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