Wrapping Up / Lesson 29 of 31Course Recap Quiz1. What is a buyer persona?A semi-fictional profile of your ideal audience based on real data and insightsA list of everyone who has ever visited your websiteThe price a customer is willing to payA buyer persona is a detailed, semi-fictional profile of your ideal audience, built from real data, that guides your content strategy.2. In the content funnel, which stage educates and builds trust with people still exploring their options?ToFu (Top of Funnel)MoFu (Middle of Funnel)BoFu (Bottom of Funnel)MoFu is the consideration stage, where guides, case studies, and free resources build trust with an audience weighing their options.3. Why repurpose content across formats and platforms?To reach a wider audience and get more value from work you have already doneTo hide older content from search enginesBecause every platform requires completely original ideasRepurposing turns one piece of content into many formats, extending its reach without starting from scratch each time.4. What is the main reason to track content performance metrics?To post as often as possible regardless of resultsTo understand what works and make decisions based on dataTo avoid ever changing your strategyMeasuring performance shows what resonates so you can double down on what works and improve what does not.← PreviousCreating a Content Performance ReportNext →Final Recap & Thank You Message