Capstone Project - Build Your Content Strategy

Now it's time to put everything into action!

Your final project is to develop a content strategy plan for a fictional or real business.

📌 Capstone Project Overview:

✔ Create a 3-month content plan with key topics and goals

✔ Outline content types, distribution channels, and SEO focus

✔ Set KPIs (traffic, engagement, MQLs, etc.) to track success

✔ Prepare a mini content performance report

📖 Step 1: Define Your Content Goals

✔ Are you focusing on brand awareness, lead generation, or engagement?

✔ What specific KPIs will measure success?

📌 Example Goal:

• Increase blog traffic by 30% in 3 months

• Generate 50 new MQLs through gated content

• Improve LinkedIn engagement rate by 10%

📖 Step 2: Plan Your Content Calendar

✔ Choose 3-5 content themes based on audience needs

✔ Assign formats (blog posts, carousels, case studies, videos)

✔ Align topics with SEO and social media trends

📌 Example 3-Month Content Plan:

📖 Step 3: Outline Your Distribution Plan

✔ Choose owned, earned, and paid media for promotion

✔ Decide how to repurpose each piece of content

✔ Identify cross-promotion opportunities (email, social, forums)

📌 Example:

• Share blog content in a newsletter + LinkedIn post

• Turn key insights into Twitter threads

• Repurpose a high-performing blog into a webinar topic

📖 Step 4: Set Up Tracking & Reporting

✔ Define key metrics to track (traffic, engagement, conversions)

✔ Create a content performance dashboard using Google Analytics & Semrush

✔ Prepare a mini content report at the end of the project

📌 Example Metrics to Track:

📝 Final Activity: Build and Present Your Content Strategy

1️⃣ Pick a real or fictional company and create a 3-month content plan

2️⃣ Outline distribution, repurposing, and promotion strategies

3️⃣ Set KPIs and describe how you'll track success

4️⃣ Prepare a brief content report with key takeaways