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Blog


So you just became a content marketer. Now you have to report numbers
New to reporting and not sure what to track. Start with your company goals, then pick traffic, engagement, SEO, and conversion metrics that fit. Simple explanations, real tools, and helpful links.
Gigi Kenneth
Oct 284 min read


Marketing Automation Platforms: n8n vs Cassidy AI for Content Creation
Compare n8n and Cassidy AI for content automation. Learn costs, use cases, setup needs, and which platform fits your team best.
Gigi Kenneth
Oct 34 min read


A Beginner's Guide to Writing Landing Pages, Ad Creative, and Funnels That Convert 15x Faster (2025 Guide)
Discover strategies to skyrocket your landing page conversions. Learn psychology-backed copywriting frameworks, ad creative tips, and funnel strategies that actually work.
Gigi Kenneth
Oct 38 min read


Building Thought Leadership in Agentic AI: LinkedIn Ghostwriting + Content Strategy Case Study
A two-part project for a fictional RPA company, Floquora. Includes executive LinkedIn ghostwriting and a one-month Agentic AI content strategy, plus a downloadable resource.
Gigi Kenneth
Oct 33 min read


The Founder’s Survival Guide to Fancy Acronyms and Buzzwords
A funny yet clear guide to startup acronyms and money talk. From CAC and LTV to SAFEs, burn rate, pitch decks, and vanity metrics, here is the simple version founders actually use.
Gigi Kenneth
Oct 27 min read


Keeping Content Strategy Simple with the 3x5 Framework
Content strategy doesn’t need to be overwhelming. I share how Lee Densmer’s 3x5 Framework keeps things simple and how I’ve applied it to Asele’s women’s health content.
Gigi Kenneth
Sep 213 min read


A Simple Checklist for Founders Starting Their First Podcast
A simple checklist for founders starting their first podcast. From picking a title and creating cover art to choosing tools, hosting, and promoting, here’s everything you need to launch without overcomplicating it.
Gigi Kenneth
Sep 153 min read


Nigerian Tech Funding Failures: $79M Lost in Recent Shutdowns
$79M lost as Nigerian startups shut down across fintech, edtech, and healthtech. What went wrong and what’s next for the tech ecosystem?
Gigi Kenneth
Jul 67 min read
My Medium Blog Posts
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